Application of consumer style inventory (CSI) to predict young Indian consumer's intention to purcha


Publication date: September 2018 Source: Food Quality and Preference, Volume 68 Author(s): Gyan Prakash, Pankaj Kumar Singh, Rambalak Yadav The present study ... Read more

Bron: Science Direct - consumer behaviour
Tags: BrandLoyalty
Geplaatst: 15 Apr 2018 - 17:35